EDITORIAL GUIDE
How to Write a Custom Doll Brief That a Maker Can Actually Quote
A useful custom doll request is a design specification, not just a mood board. Makers need to understand the size, construction, materials, colors and level of detail before giving a reliable price or timeline. Starting with a simple checklist makes communication faster and avoids misunderstandings over what is included.
First, define the base. Is the project a 10cm cotton plush, a 20cm stuffed doll, a 1/12 articulated body or an outfit for an existing doll? Provide dimensions and photographs of the actual base, front and back. Clarify whether the request includes the doll body, face design, removable clothes, shoes, accessories or only one component.
Next, specify the visual character. Attach clear reference pictures you have permission to use. Describe the face expression, eye shape, hair or ear style, primary and secondary colors, fabric feel and any small embroidered details. Separate 'must have' features from nice-to-have ideas. If a reference is inspiration rather than something you expect to be copied, say so explicitly.
Then describe practical constraints: quantity, budget range if known, intended use, delivery country and target date. Ask about the minimum order quantity, sample process, revision rounds, potential material substitutions, packaging and shipping. A very small accessory may require special tooling and handling; complexity can matter as much as size.
Finally, request a written confirmation of what the quoted amount includes and the estimated milestones. If you supply a photograph or sketch, keep the rights clear and avoid asking a maker to reproduce protected character designs without permission. A custom inquiry is a starting conversation, not an order until both sides agree on final specifications and terms.
First, define the base. Is the project a 10cm cotton plush, a 20cm stuffed doll, a 1/12 articulated body or an outfit for an existing doll? Provide dimensions and photographs of the actual base, front and back. Clarify whether the request includes the doll body, face design, removable clothes, shoes, accessories or only one component.
Next, specify the visual character. Attach clear reference pictures you have permission to use. Describe the face expression, eye shape, hair or ear style, primary and secondary colors, fabric feel and any small embroidered details. Separate 'must have' features from nice-to-have ideas. If a reference is inspiration rather than something you expect to be copied, say so explicitly.
Then describe practical constraints: quantity, budget range if known, intended use, delivery country and target date. Ask about the minimum order quantity, sample process, revision rounds, potential material substitutions, packaging and shipping. A very small accessory may require special tooling and handling; complexity can matter as much as size.
Finally, request a written confirmation of what the quoted amount includes and the estimated milestones. If you supply a photograph or sketch, keep the rights clear and avoid asking a maker to reproduce protected character designs without permission. A custom inquiry is a starting conversation, not an order until both sides agree on final specifications and terms.
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